BOW Magazine
BOW Magazine, nr. 37 | The Wine Sector: From Vineyard to Global Glass
The number 37 of BOW Magazine is dedicated to the theme “The Wine Sector: From Vineyard to Global Glass”. In an increasingly demanding and competitive international context, this edition looks at the Portuguese wine sector as an example of internationalisation, value creation and Portugal’s growing presence in global markets.
In BOW 37 you will find different perspectives on the challenges and opportunities facing the wine sector, from international promotion and innovation to sustainability, the value of local territories and the development of brands with international recognition. Throughout the issue, topics such as the authenticity of Portuguese wine, the importance of cooperatives and scale, the challenges of exports, and the role of regions such as the Douro, Vinho Verde and from Tejo to Alentejo in strengthening the sector’s international presence are explored.
This edition shows how, from vineyard to global glass, Portuguese wine brings together tradition and modernity, identity and internationalisation, territory and innovation, taking the quality, authenticity and diversity of Portugal’s offering further into the world.
Enjoy your reading!
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In BOW 37 you will find different perspectives on the challenges and opportunities facing the wine sector, from international promotion and innovation to sustainability, the value of local territories and the development of brands with international recognition. Throughout the issue, topics such as the authenticity of Portuguese wine, the importance of cooperatives and scale, the challenges of exports, and the role of regions such as the Douro, Vinho Verde and from Tejo to Alentejo in strengthening the sector’s international presence are explored.
This edition shows how, from vineyard to global glass, Portuguese wine brings together tradition and modernity, identity and internationalisation, territory and innovation, taking the quality, authenticity and diversity of Portugal’s offering further into the world.
Enjoy your reading!